Ross Woodstock is a Media Consultant with Kolt Communications, and is a 27-year veteran of the broadcasting industry. As a media consultant, Woodstock provides a variety of services to the firm's numerous clients, including public relations consulting, business and marketing plan development, advertising placement and production, and media training.

Prior to joining Kolt Communications, Woodstock served for 10 years as President and General Manager of WLNS Newscenter 6, Lansing's CBS affiliate. During his tenure at WLNS, the station became the market leader in news and special cutting-edge programming, including a telethon to benefit the Red Cross in the aftermath of the September 11 terrorist attacks.

Woodstock also established the Lansing television market's first interactive web site, for which the station has received national recognition. WLNS Newscenter 6 is the first station in Lansing to broadcast a high definition signal fully two years before any other station in the market. Several of Woodstock's multimedia marketing initiatives have received national attention.

Working with Farm Bureau Insurance, Woodstock was able to acquire the Lansing area's first Doppler radar, which elevated weather forecasting to a level never seen before in the area. Many viewers credited the station's use of the Doppler system with saving lives.

Also during Woodstock's tenure, Ingham Regional Medical Center and WLNS jointly created the Partners in Health program. That effort has been widely credited with enhancing health education and information, and has resulted in a unique partnership with six non-profit organizations leading to the creation of a community-wide fitness event called "100 Days to Better Health."

Woodstock worked for 17 years as a broadcast journalist. He began his broadcasting career as a street reporter and radio news anchor, and spent 10 years as a television news director. Under his leadership, two stations in the Lansing market won numerous statewide journalism awards. Woodstock was also noted for the production of town hall meetings on critical community issues, including youth gangs, racism and crime.

Woodstock received a Bachelor's degree in Management of Human Resources from Spring Arbor College. In 1995, the Spring Arbor Alumni Association honored him with its Professional Excellence Award, citing him for "outstanding professional and community contributions and for achieving honor and distinction for Spring Arbor College."

Woodstock has been very committed to community service. He has spent seven years on the board of the Lansing Regional Chamber of Commerce. Woodstock also served for six years on the board of the Okemos Education Foundation, including two years as chairman. He was instrumental in the creation of the Foundation's two premier events and fundraisers, the Tour d'Okemos and the Community Recognition Dinner. In 1997, the organization presented him with the prestigious Founder's Award.

Woodstock also served on the board of the Michigan Association of Broadcasters, including one year as chairman.